If a clothing collection ever had my name written all over it, it's the H&M wildflower collection. Each piece of this collection is adorned by dainty floral designs inspired by the beauty of our natural surroundings. It was born as a result of the uncertain times we're all facing, having been in and out of lockdown multiple times. That feeling of wanting to escape has been common for most. For me, often the only way to do that was to go out for a quiet walk in nature and admire the changing of the seasons. I won't be alone in saying how much nature has helped me carry hope and belief in the beauty of life over the past year. It's even more prominent now than ever before and the wildflower collection truly triumphs that.
The background behind this collection is a beautiful story within itself. The prints were designed and hand painted in house by H&M's print designers Abigail, Holly, Kavita and Florentin. They walked through fields of wildflowers seeking their muse and inspiration then sketched down designs, alive and untamed - just like what they had seen at the meadows. The flowers were hand painted in water colour giving them a soft and subtle look, mimicking that of real delicate petals.
With sustainability at its heart, the range is made entirely from 100 percent organic cotton and a cotton-linen mix. In a soft colour palette, the clothes are beautifully vintage inspired yet kept in line with contemporary features, such as puffed sleeves and cut out detailing.
For a high street brand to connect with people in this way is refreshing and up-lifting. It feels as though we've got to see the creative process and the people behind the designs.
The collection launched on April 12 and most pieces sold out within a day. You can still find a few pieces from the wildflower collection online and in store, but here's to hoping they'll be a second drop and extension of this stunning collection coming soon.
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